Bhaskar Majumdar
Head – Marketing Communication, CSR and Digital | Egis, South Asia
A multifaceted
communication expert who has led reputation management for leading
international and Indian brands. A Strategic planner with around 24 years
of experience in managing multiple projects & campaigns under tight
deadlines spread across geographies & time zones. Ability to understand
business objectives; map out relevant target audience & planning strategic
communication campaigns, which fits the business objective. He specializes in creating and driving integrated marketing
campaigns across earned, digital, social, and paid platforms that caters to
brand and reputation values of brands.
Mr.
Majumdar has worked with Reliance
Industries as General Manager, Corporate communications, ESPN Star Sports as manager, Corporate
Communications and has also worked with reputed strategic communications
agencies like APCO Worldwide, Genesis
PR, Vaishnavi Corporate Communications and Adfactors PR.
- Branding,
Marketing & CSR: Building
brand awareness, salience, and equity, ensuring compelling positioning in tune
with prevailing market requirements and competitor profiling.
- Strategic
Communication Planning: An adept
strategic planner with deep-rooted expertise in managing multiple projects and
campaigns under tight deadlines.
- Integrated
Communication campaigns: Creating
and driving integrated marketing campaigns across earned and paid platforms –
Digital/Social. Website, blog management.
- Strategic
Media Relations & Crisis Communication:
In depth knowledge and understanding of the functioning of national &
international media, wide network to optimize media opportunities and manage
crisis scenarios.
- Policy &
secondary research: Sound
understanding of the regulatory environment, identifying TA and creating
secondary research papers and outreach plans.
- Internal
Communications & Employee Engagement:
Planning and execution of internal communication and employee engagement
campaigns.
- Industry Body
Engagement: Worked closely with various
industry bodies on issue management – COAI, SIAM, IFCC, ASDC, NSDC, UKIBC &
PHD Chamber of Commerce (Electric Vehicles, EMF awareness, Emission issues,
Environment & Road safety, Mobile Tower issues.
Head – Marketing
Communications, CSR and Digital @Egis South Asia: Leading Corporate,
Brand, Digital & CSR outreach for India and South Asia. Working with global
teams across geographies on global campaigns, senior management engagement with
key stakeholders, leading CSR for India and actively involved with Egis foundation,
supporting and creating website content, collateral & merchandising
development, internal branding & communication, part of employee engagement
team, part of POSH & D&I committee for India region, managing industry
body engagement, supporting creation of case studies & part of global
innovation communication team.
Guest
Articles: He regularly contributes
guest articles in Economic Times: Brand Equity, Financial Express: Brand Wagon,
Times of India, Business Standard, Afaqs.com, exchange4media, Campaign India,
PR Moment & Adgully on various subjects including brand & advertising, Marketing,
Education, Public Relations, Digital and Social etc.
Visiting
faculty: He is a regular visiting
faculty in some of the leading management
institutes: IIMC (Indian Institute of Mass Communication, Symbiosis, Pune, India
Today Institute, Guru Govind Singh Indraprastha university, Delhi School of
Communication & Jagran Lakecity university etc).
Jury & Speaker: He is actively engaged as both a speaker and as a member of the jury
panel for various communication, marketing and ESG events, including the Davos
Digital PR, PR Campaign Asia Awards, eLets India Brand Awards, Stevie Awards, Afaqs
Awards, exchange4media Awards, Adgully Awards, Campaign India Awards, and PR
Moment Awards, among many others.