Shobha Vasudevan is an industry stalwart with an extensive experience of over 23 years. She currently heads the communication strategy for Dell Technologies India’s Infrastructure Solutions Group (ISG) – one of the largest portfolios of the company in the market. Previously, Shobha has also successfully spearheaded communications strategy for several IT and consumer giants such as Microsoft and Canon.
Following EMC’s merger with Dell in 2015, Shobha has successfully shaped and driven integrated enterprise marketing communications campaigns for Dell Technologies in India as a front runner in using new age communication tools to create a better impact for the brand. Under her guidance and encouragement, Dell Technologies has been able to break the barriers of technical B2B tech communication to emerge as a disruptor in meaningful conversations around the industry wherein Dell Technologies’ spokespeople have been established as thought leaders in India.
Additionally, Shobha is a graduate in Bachelor of Arts from Delhi University with a Business English Communication level 2 certificate from Cambridge University.