A management graduate from UC- Berkeley, Hitesh is a true left and right-brain professional. He has been involved in versatile roles throughout his career. Ranging from website communication strategy, design and UI and visitor level analytics at Levi Strauss, to best in class engagement practices with MakeMyTrip.com. His spread of responsibilities have helped him hone his skills in performance marketing, integrated communication and engagement strategy for a brand. In his current role as Chief Marketing Officer at India’s premiere beauty portal – Nykaa.com, He spearhead’s digital, main line and customer relationship marketing – controlling 20% P&L at organisation level.