Debdatta is a former business journalist turned Content Marketer. She has worked with some of the biggest media brands in the country including The Hindu, Times Group and NDTV. She currently works as the Editor of Branded Content for Money Control, Network 18’s largest digital platform. She believes that in the current age of information technology, content is the king for any kind of marketing. Especially when it comes to effective ways of telling the story of brands and organisations.