Video Marketing Awards – Digital

Short films, commercials and/or videos that premiered on the Internet and promoted brands, products or services for commercial purposes while delivering relevant Video Content

Any digital marketing campaign which was executed during the Covid 19/lockdown period and created an impact and produced significant results primarily due to powerful, unique Video Content at its core

Use of powerful, unique animated Video Content at the core of a digital marketing campaign which created an impact and achieved significant results

Any digital marketing campaign which was driven by user generated content and created an impact and produced significant results primarily due to powerful, unique Video Content at its core

Any marketing campaign that leveraged advanced technology tools/methods such as ML, AI, VR, AR, Image Processing, etc. to create and sustain smarter Video Content programs.

Intelligent use of technology tools which enabled and/or automated the process of Video delivery from the developer to the audience through digital channel(s) in an effective and impactful manner

Use of impactful Video Content through digital initiatives, programmes, products, and service that have had a tangible effect in bridging the socio-economic divide at an affordable cost

Use of powerful, unique Video Content at the core of a B-2-B marketing campaign which was designed and conducted through digital media or by use of digital enablers to reach out to a niche business/corporate audience and achieved significant results

Use of powerful, unique Video Content at the core of a B-2-C marketing campaign which was designed and conducted through digital media or by use of digital enablers that targeted the end consumers and achieved significant results

Use of powerful, unique Video Content at the core of a multi-channel or omni-channel marketing campaign which involved managing a brand’s exposure across social media, mobile apps, websites, email and/or word-of-mouth recommendations while providing an integrated, consistent experience of the brand.

Any digital marketing campaign that engaged the target audience by creating a unique experience for them through video-enabled ‘event marketing’, ‘live marketing’, ‘participation marketing’, or ‘VR/AR/AI’ and encouraged them to participate in the evolution of a brand or a brand experience

Use of powerful, unique Video Content in a digital marketing campaign which was executed across multiple digital channels and platforms in a seamless, integrated and coherent manner

Use of powerful, unique Video Content at the core of an online advertising targeted to consumers based on their previous Internet actions to help keep a brand in front of bounced traffic after they leave the brand website

Use of powerful, unique Video Content at the core of a marketing campaign which integrates video with any form of web/mobile/social/direct/interactive digital media display to promote an idea, concept, product, service, offer, etc. and achieved significant results

Use of powerful, unique Video Content at the core of a campaign executed on Facebook which promoted ideas, concepts,
products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique visual content and concept to engage the target group through online/mobile gamification methods and generate significant results

Use of powerful, unique Video Content at the core of a campaign executed on LinkedIn which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Any digital marketing campaign which was executed on low budget but created an impact and produced significant results primarily due to a powerful, unique Video Content at its core

All original mobile advertising/marketing/promotion campaigns which were creatively executed through any mobile platform based program such as apps, multimedia messages, social media on mobile, etc. and achieved significant results primarily due to a powerful, unique Video Content at its core

Use of powerful, unique Video Content at the core of a Digital Media Marketing campaign which led to significant results in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / sales / ROI, etc.

Use of powerful, unique Video Content at the core of a Mobile Marketing campaign which led to great results for a business in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / readership / sales / ROI, etc.

Use of powerful, unique Video Content at the core of a Social Media Marketing campaign which led to significant results in terms of reach /visibility / clicks / views / shares / likes / registrations / affiliations / sales / ROI, etc.

Use of powerful, unique Video Content at the core of a campaign that promoted ideas, concepts, products, services, or offers by integrating video media format in search results on search engines, social media platforms, app stores, marketplace websites or apps, online classifieds and/or affiliates and achieved significant results

Use of powerful, unique Video Content in a marketing campaign which was executed through social messengers such as Facebook messenger, InMails (Linkedin), Whatsapp, Skype, Hangout, Hike, WeChat, Viber, etc.

Use of powerful, unique Video Content at the core of a digital marketing campagin that leveraged trending topics, news, events, happenings, etc. and correlated it with the brand campaign or messaging. 

Use of powerful, unique Video Content at the core of a campaign executed on Twitter which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Video Content at the core of a advertising/marketing campaigns which were executed in the form of video or video enabled interactions through the digital channels viz. web, mobile, social media, messengers, etc. and achieved significant success (attained extensive organic circulation and propagation by the end users)

Use of powerful, unique Video Content at the core of a campaign executed on Youtube which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Video Content at the core of a marketing campaign which was driven by a network of affiliates promoting a brand, product, service, or offering to customers on digital platforms and achieved significant results

Use of powerful, unique Video Content at the core of a marketing campaign which was driven by a network of affiliates promoting a brand, product, service, or offering to customers on digital platforms and achieved significant results

Use of powerful, unique Video Content at the core of a influencer led marketing campaign which made use of a powerful, unique Video Content to communicate with the target group to drive favourable results

Use of powerful, unique Video Content at the core of a campaign executed on any of the social media platforms which promoted ideas, concepts, products, services, or offers, and achieved significant success in terms of visibility, branding, buzz-creation, and/or ROI

Use of powerful, unique Video Content at the core of any communication campaign which was run on digital media or through use of digital techniques to create significant engagement with the internal audience of an enterprise/organisation

Use of powerful, unique Video Content at the core of an original web commercial which premiered online to advertise a product or service, adapted the traditional television format for the Internet and achieved significant success

Use of powerful, unique Video Content at the core of an outstanding Digital Public Relations (image management) campaign performed for a product, service, enterprise, celebrity, etc. that achieved significant results

Use of powerful, unique Video Content at the core of a campaign which used video as a format to promote ideas, concepts, products, services, or offers, and achieved significant success in terms of reach and impact

Use of powerful, unique Video Content at the core of a digital media marketing campaign which engaged the target audience in a creative manner to achieve significant results

Use of powerful, unique Video Content at the core of a mobile marketing campaign which engaged the target audience in a creative manner to achieve significant results

Use of powerful, unique Video Content at the core of a social media marketing campaign which engaged the target audience in a creative manner to achieve significant results

Use of powerful, unique Video Content at the core of a digital marketing campaign which had an innovative, novel Video Content

Use of powerful, unique Video Content at the core of a mobile marketing campaign which had an innovative, novel Video Content

Use of powerful, unique Video Content at the core of a social media marketing campaign which had an innovative, novel Video Content