Archana Roche is a global marketing and measurement leader and the Global Head of Measurement and Analytics at Truecaller, where she shapes how brands drive growth through attention, relevance, and commercial impact. She is the architect of the Truecaller Measurement Suite, a full-funnel framework that connects brand building, media investment, and business outcomes across markets.
At Truecaller, she works across marketing, product, sales, engineering, and data science to inform go-to-market strategy, media effectiveness, and revenue conversations in a privacy-first environment.
With 18 years of experience across brand marketing, agency leadership, and marketing science, Archana has led growth and marketing effectiveness initiatives across Europe, Africa, and APAC. Her career spans senior marketing roles at Tata Motors, Pidilite, and Future Group and Rediffusion Y&R.