Over the last 18 years, Amitabh Biswas has worked in the field of Brand Management and Business Consultancy across Fortune 100 companies to shuddh Desi companies in Advertising, Telecom and Television. He has practiced, developed and innovated across every specialization of Marketing Communications. With a deep first-hand insight of Indian consumers ranging from BPL to global icons, he has seen up close how brands are built, nurtured and disrupted to catapult into newer orbits. A regular jury member for Indian and International Content and Marketing Awards competitions, he also co-founded a startup manufacturing India’s first street-legal chopper motorcycles.