Praveen Rao is a marketing and business professional with 22 years of experience in B2B marketing, digital marketing and CRM solutions. He is currently working as Director-Marketing at SAP India and heads the mid-market, digital marketing and strategic projects. He started his career with The Times of India group and went on to work with companies like D&B, Microsoft and Arvato Bertelsmann. During his 9 years stint with Arvato, he was instrumental in setting up the marketing services business.
Over the past decade, he has been working closely with the CMOs and marketing teams across leading tech players in helping them create strategic projects.
Before joining SAP, he had initiated a martech venture, where he has set up a green field digital marketing technology backed solutions serving B2B and B2C programs. During the two years of covid, he consulted and helped several international brands set up D2C platforms and digital marketing campaigns.