An energetic result oriented Brand, Media and Marketing Strategy enthusiast with over 15 years of experience in leading media organisations. Enjoy conceptualizing & executing innovative integration concepts via a creative, dynamic, & challenging mix of media platforms.
Worked extensively with advertising and media agencies on multimedia marketing approach and consumer and trade centric brand connect advertising solutions.
Specialties:
Corporate Communication, Brand Strategy, Product Marketing, Media strategy, Media Planning/Buying, 360 degree marketing campaign, Pricing, Innovation, Account Planning, Agency Handling, Sales Planning, Research, Customer Insights, Data Analysis, Product Marketing, Negotiations & associations, Team management and development
Leverage 4Cs (Category, Competition, Customer & Consumer) insights and analysis to drive better effectiveness and efficiency