Arpan Basu is Director Strategic Communications for Eurasia & Middle East at The Coca-Cola Company. He has been with the company since 2015 and is responsible for building communication strategies that support business objectives and drive growth. Having spent over eighteen years working as a Corporate Communications / Marketing Communications specialist, Arpan has vast experience across reputation management, executive branding, crisis communication and advocacy. Further, he has handled the entire gamut of external and internal communications for the companies he has worked for. In his previous stint with Max Life Insurance, he successfully implemented an integrated communications and rebranding campaign of ‘Max Life Insurance’ from the earlier ‘Max New York Life’. His work has received many accolades, some worth mentioning are the recent recognitions by Business World and Reputation Today as “40 under 40” as a leading communications professional and Excellence in Financial PR at the SABRE AWARDS SOUTH ASIA 2014.
Arpan has worked across industries such as Life Insurance, Pharmaceuticals, Public Relations and Chamber of Commerce. Since his work profile requires through understanding of the business and its functioning he has gained insightful knowledge not only about the company but also about the industries he has worked in. A testimony to this is the fact was being recognized amongst the top 5 “Outstanding young insurance Executive” in Asia in the “Aeon Benfield Scholarship” conducted by Asia Insurance Review.