With over 20 years of work experience spanning all media formats from print to radio to Television to events to digital, Aman Heads Content and Brand Solutions at HT Digital Streams, responsible for all HT digital assets – Hindustantimes.com, livemint.com and livehindustan.com. A well rounded professional, his experience pans across sectors and projects that include – The Global Business Summit, India Fashion Week, International Concerts, fictional web series and content integration, amongst many others. His recent project is the first ever original financial web series on HT.com – #HTFridayFinance and the same has been a talking point within the BFSI sector. He believes that with story-telling becoming mainstream, the onus is on us to create great experiences that makes for great narratives.