Adityan is a seasoned marketing professional with over 15 years of experience across traditional and digital media and communication. He has been a specialist at launching brands for a large part of this time having worked on launches for brands ranging from Jio, Mercedes-Benz, Hasbro, Tata Cliq, Tata Motors, Lodha, Parle Agro, Skoda, Jeep, Anheuser-Busch InBev to name a few.
The work he’s done across these and other brands has won him over two dozen honours local and global and has got him listed in 30 under 30 and 40 under 40 marketing lists in the past.
Prior to this, he was at the NBA where he was the lead for content and distribution partnerships. He led the licensing of NBA rights to Star India and then most recently to Viacom18. He also licensed the NBA 2K League (esports) rights to Loco through 2 cycles, created their first digital weekly basketball analysis show, led the rollout of their first branded content property (which won 2 Promax awards) and signed a partnership with the national broadcaster for non-live content.
He is currently part of the global brand team at BYJU’S where he heads social media, digital brand marketing and brand partnerships across geographies. His focus is to build the brand’s personality and build brand love on digital platforms.
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